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Online Marketing & Brand Development

Brand Questionnaire & Discussion.

October 23, 2023

1.
Product/Service

What, precisely, is your brand selling or providing?

2.
Response

What do you want your community (your audience/market) to think and feel about your brand? What do you want them to do after seeing marketing communication or other forms of promotion?

3.
Target Audience(s)

Who is your brand's primary focus?

4.
Distinctives

What is unique about your brand? How do you currently communicate your brand promise? What tag lines have you used?

5.
Support

Why does your product interest the target audience? Why does the customer care?

6.
Competition

Who else is fighting for your market's attention? How do you position and differentiate your brand?

7.
Tone & Voice

Using no more than three adjectives, describe your brand's personality.

8.
Story

Is there a story unique to your brand? What do you want people to say about your brand?

9.
Metaphors & Analogies

If your brand was an animal, what would it be? If your brand was an object, what would it be? If your brand was a globally recognized brand, what would it be? Is there an analogy you can share to shape your brand identity?

10.
Preferences

Are there any icons or images you want to be a part of your brand assets (particularly, your logo and brand mark)?

11.
Boundaries

Are there any design elements your brand should stay away from in light of competing brands or customer perceptions? What do you NOT like about your current brand? What are you open to change about your brand?

12.
What else?

Any other thoughts? Anything else we should know about?
Answer QuestionnaireShare your thoughts on these 12 questions