Marketing is simple—and, misunderstood.

The maturation of marketing.

Seth Godin, in This is Marketing, highlights the primary purpose of marketing is to create change; meaningful, positive change. Throughout history, people and institutions have created change—both positively and …

Marketing is simple—and, misunderstood.

Why are there so many types of marketing?

marketing [ mahr-ki-ting ] noun the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. …