A small marketing practice
Franklin, Tennessee
Franklin, Tennessee
Most marketing is loud.
Better marketing listens.
Franklin Marketing is a small practice that does — and teaches — better marketing for businesses that care about the people they serve. We start by understanding your market, your community, your customers. We call it customer-ing.
Trusted by small business founders, mission-driven organizations, community partners, and B2B teams
T.J.'s expertise in leveraging technology to grow leads is impressive, and his thorough understanding of system integrations provides significant growth opportunities for companies. T.J.'s dedication and proficiency in marketing technology make him an invaluable asset to any organization. I highly recommend him for his exceptional talent and unwavering commitment to excellence.
Karen Raimondi
Senior Consultant & CIT Team Lead — Provisions Group
Excellent teaching skills! Thoroughly prepared, a very engaging, passionate, and effective instructor. Students were eager to discuss the issues being presented.
Santosh Venkatraman
Professor — Tennessee State University
T.J. is a strategic marketing executive who resists quick fixes. He did the customer and stakeholder work, then helped us rebrand and become more consistent in everything we said — leading to the most unit sales in company history.
Dr. Ivan Filby
CEO — Seedbed, Inc.
Teach as much as we do
We do better marketing. We teach it too.
The best way to understand how we think is to learn something from us before you ever hire us. We teach what we know — pricing, customer-ing, brand foundations, and getting found in the age of AI — at workshops and wherever the small-business community gathers.
Customer-ing
Pricing Strategy
Brand Foundations
AEO — Getting Found by AI
Marketing Strategy
Business Modeling
What we do.
Four ways to work together. Most begin with a focused first engagement — then grow into whatever the business actually needs.
Most clients start here
The First 90 Days
A focused first engagement. Ninety days of working together — customer discovery, an honest look at where the business stands, and the first real piece of work that needs doing.
You walk away with a clear picture of your customers, a defined direction, and one meaningful thing built or fixed. At the end, we decide together what's next — no automatic renewal.
Start here
Brand & Identity
Naming, positioning, and visual identity rooted in your story and the people you serve — brand work that comes from research, not just a cool moodboard.
Managed WordPress Hosting
Servers spun up and fully managed in-house, used exclusively for our clients. That means fast, secure, and scalable hosting you can count on.
Websites & AI-Readiness
Sites built to be found by people and by the AI tools they now ask for recommendations. Fast, clear, and structured to earn trust.
Ongoing Partnership
A marketing partner in your corner — strategy, content, and the steady work of staying close to your customers. For owners ready for real change.
How we work.
Marketing isn't a department — it's leadership applied to the customer relationship. Three convictions shape how we practice it.
01
Customer-ing first.
We coined the word because marketing has lost its real meaning. Customer-ing means starting with the people you serve — listening before building, and letting what you learn shape everything else.
02
We teach as much as we do.
Good marketing isn't a black box and you don't need a guru. We explain the why, hand you the tools, and leave you more capable than we found you — whether you hire us again or not.
03
We lead by example.
We can't help you lead your customers if we don't live what we teach. So we work in the open, teach freely, and compete by friendship — not hacks, not attacks. Some of our closest friends are former competitors.
Selected work.
A few engagements where the approach showed up clearly in the outcome.
Brand — SaaS, B2B
paskr, Inc.
A construction-software rebrand built for two customers — the contractors who buy the product, and the industry that buys companies.
Teaching — Strategy, Pricing
Corner to Corner
A pricing workshop for first-time business owners — surveyed after every session, rebuilt from the feedback, and invited back season after season.
Hosting — Web Development
Warrior Rising
A veteran-focused nonprofit whose signup problem had outlived everyone who tried to fix it — one small plugin later, they've hosted with us ever since.
Brand — Identity, Web Design
Chapel City Church
A rename and rebrand drawn from the town's own history — the name was waiting in a newspaper from the year their chapel was built.
T.J. led the marketing for a primary competitor of mine. He worked hard at understanding his competition and the markets he serves. His ability to engage people, through marketing ideas and industry associations is second to none. As a competitor sharing this ... should say enough.
Jim Betournay
Vice President, Sales & Marketing — Timbren Industries
T.J. is an automatic invite every time I offer this class. I'm certain his sessions will show up again as highlights of the semester.
Jeremy Wilson
Professor — Vanderbilt University
His attention to detail is second to none. If T.J. committed anything to our team, we knew we could rely on him to get the task done.
Eric Egolf
CEO — CIO Solutions
Honestly —
We're not for everyone.
If you're after a quick win, a cheap trick, or a way to shout louder than the competition, we're not your people. We work best with owners who care about the people they serve, who are ready for real change, and who see marketing as something you do with your customers — not at them. If that's you — you're in the right place.
Let's start with a conversation.
Tell us about your business and the people you serve. We'll tell you honestly whether we can help — and where we'd start.
Let's connect