the blog.

Featured image for “The difference between aim and result.”

The difference between aim and result.

We live in a results-focused world. From sports to politics, results matter. In marketing, results matter. In business, results matter. Not that it needs to be justified, but

Featured image for “The gift of marketing.”

The gift of marketing.

With Christmas on the mind, ceaselessly musing, I find an interesting comparison between the art and science of gift giving and the art and, yes, science of marketing.

Featured image for “Guerilla marketing, marketing combinations, marketing ingredients, and synergistic marketing.”

Guerilla marketing, marketing combinations, marketing ingredients, and synergistic marketing.

Jay Conrad Levinson authored Guerrilla Marketing in 1984. Guerrilla Marketing was named by Time Magazine as one of the top 25 best business books of all time. Over 21 million copies

Featured image for “Be like Apple, or Nike, or—but, not—Starbucks.”

Be like Apple, or Nike, or—but, not—Starbucks.

Marketing for the masses does not work. The largest companies on planet earth do not market for the masses. Don’t believe me? Look at Apple versus Microsoft. Look

Featured image for “Do you have a strategy for why you do what you do?”

Do you have a strategy for why you do what you do?

Your marketing strategy is not your marketing plan. Although I hope you have many takeaways from these “Marketing is simple—and, misunderstood” articles, this is the article I hope

Featured image for “You are in control—or, are you?”

You are in control—or, are you?

You get to decide the product and service you create and provide. Or, does your customer? Maybe, it started with you. Has it changed because of your customer?

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