The difference between aim and result.We live in a results-focused world. From sports to politics, results matter. In marketing, results matter. In business, results matter. Not that it needs to be justified, butRead More
The gift of marketing.With Christmas on the mind, ceaselessly musing, I find an interesting comparison between the art and science of gift giving and the art and, yes, science of marketing.Read More
Guerilla marketing, marketing combinations, marketing ingredients, and synergistic marketing.Jay Conrad Levinson authored Guerrilla Marketing in 1984. Guerrilla Marketing was named by Time Magazine as one of the top 25 best business books of all time. Over 21 million copiesRead More
Be like Apple, or Nike, or—but, not—Starbucks.Marketing for the masses does not work. The largest companies on planet earth do not market for the masses. Don’t believe me? Look at Apple versus Microsoft. LookRead More
Do you have a strategy for why you do what you do?Your marketing strategy is not your marketing plan. Although I hope you have many takeaways from these “Marketing is simple—and, misunderstood” articles, this is the article I hopeRead More
You are in control—or, are you?You get to decide the product and service you create and provide. Or, does your customer? Maybe, it started with you. Has it changed because of your customer?Read More