The First 90 Days — Most Clients Start Here

Ninety days to know your customers — and prove it.

A focused first engagement. Ninety days of working together — real customer discovery, an honest look at where the business stands, and the first meaningful piece of work that needs doing. At the end, we decide together what's next. No automatic renewal.
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Why Start Here

Because you shouldn't have to marry your marketing help to meet them.

Most marketing relationships start backwards: a big commitment, a long contract, and a plan built before anyone's talked to a single customer. We built the First 90 Days to be the opposite — a defined engagement, a real deliverable, and an honest ending where you hold the decision.

It's also simply how good work starts. Everything we'd ever do for you — brand, website, campaigns, partnership — stands on knowing the people you serve. Ninety days is enough to build that foundation and put it to work once. Then you'll know exactly what working with us is like, and we'll both know what should come next.

Our whole method, run once through your business.

The same four moves behind everything we do — how we work, compressed into one focused engagement.
01
The First Month

Listen

Customer discovery, for real — conversations with the people you serve, the ones you've lost, and the ones you want. Plus an honest look at how the business presents itself today.
02
The Middle Weeks

Align

We turn what we heard into what it means, and match it to where you want the business to go. Together we name the direction — and the one piece of work that matters most right now.
03
Through Day 90

Act

We build or fix that one meaningful thing — positioning, a site, pricing, a launch, whatever the aligned findings called for. Not a plan for someday. Work, shipped.
04
The Whole Engagement

Teach

Every conversation, finding, and decision gets explained — why we asked, what we heard, why this direction. By day ninety the thinking is yours, not ours. That's the point.
What You Walk Away With

Ninety days, four things in hand.

A clear picture of your customers.

Who they are, what they're trying to get done, and what they actually value — in their words, not our assumptions.

A defined direction.

Findings aligned with your goals: where the business is headed and what marketing's job is in getting there.

One meaningful thing built or fixed.

The piece of work the ninety days proved mattered most — done, live, and already working for you.

A shared understanding of what's next.

Enough mutual knowledge to name the right next step — whether that includes us or not.
Pricing the ninety days honestly.
Most First 90 Days engagements land between $10,000 and $20,000 — the range depends on the depth of discovery and the piece of work we build together. We scope it honestly and in detail before you commit, so you always know what you're investing in.
Day 90

We decide together — no automatic anything.

At the end, we sit down and look at what we found and built. Sometimes the next step is brand, a website, or a longer partnership. Sometimes it's you running with it yourself — you'll have the understanding to do exactly that, and we'll cheer you on.

No auto-renewal, no lock-in, no awkward escape hatch needed. The work earns whatever comes next.

Where it Often Leads

The foundation everything else stands on.

When there is a next step, the ninety days has already pointed to it.

Brand & Identity

When the discovery shows the name, story, or identity isn't carrying what's true about you.

Websites & AI-Readiness

When the site isn't doing the jobs your customers came to do — or being found by the tools they ask.

Managed WordPress Hosting

When what we build needs a home — or the site you have needs someone who treats it like theirs.

Ongoing Partnership

When what you really need is the method on repeat — a marketing partner staying close to your customers.

Getting found.

Ninety days in, you'll have the answers that make you findable — written down, in your words.

Search, AI answers, schema, reviews — we do all of it ourselves. We built the tooling our own sites run on, and we stay current on how the answers get made, because that part changes fast.

When someone asks AI for a recommendation, an answer comes back — one name and not another. We work at understanding why, and what it takes to be the name that comes back. Then we do that work.

How we help you get found by AI

Questions, answered.

▸How much of my time will it take?

A steady conversation, not a second job. Expect a regular rhythm together — introductions to the customers we should hear from, a touchpoint most weeks, and your honest input at the moments that shape direction. We do the heavy lifting; you stay close enough that the thinking becomes yours.

Ninety days. One honest start.

Tell us about your business and the people you serve. We'll tell you honestly whether the First 90 Days fits — and if it doesn't, what would.
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