Selected Work
What listening builds.
Our homepage says better marketing listens. This page is the proof. These aren't case studies — they're stories: what we heard, what it changed, and how it ended. We're writing them down as fast as the work allows.
Selected work.
Brand — SaaS, B2B
paskr, Inc.
A construction-software rebrand built for two customers — the contractors who buy the product, and the industry that buys companies.
Teaching — Strategy, Pricing
Corner to Corner
A pricing workshop for first-time business owners — surveyed after every session, rebuilt from the feedback, and invited back season after season.
Partnership — Web, Hosting, AI-Readiness
Dr. Paul Knoll, M.D.
A urologist the internet filed under a 35-physician practice — now the top organic result in one of medicine's most-advertised markets, and named in the AI answers. No ad spend, still compounding.
Hosting — Web Development
Warrior Rising
A veteran-focused nonprofit whose signup problem had outlived everyone who tried to fix it — one small plugin later, they've hosted with us ever since.
Brand — Publishing, Ministry
Seedbed
A twelve-year ministry brand renewed rather than replaced — grown from its own roots, rolled out patiently, and embraced by the team that was right to protect it.
Teaching — Executive MBA, Staff & Faculty
Tennessee State University
One staff workshop became a seat as Executive in Residence in the Executive MBA — then the Dean's invitation to teach the faculty themselves. Each room opened the next.
Partnership — Brand, Web, Advisory
American Hair Loss Council
The hair restoration industry's original council, brought current — modern mark, rebuilt site, and a partnership that's changed shape for three years without breaking.
Brand — Identity, Web Design
Chapel City Church
A rename and rebrand drawn from the town's own history — the name was waiting in a newspaper from the year their chapel was built.
Partnership — Leadership, eCommerce, Brand
SuperSprings International
Twenty years of great products and single-digit margins nobody could explain — until someone counted the ballots the customers had already cast. Revenue doubled, margins tripled.
What's your story?
We'd love to hear it. We'll tell you honestly whether we can help — and where we'd start.