Blog

Marketing is simple — and, misunderstood.

Short pieces that unlearn the noise: influence over convincing, aim over results, your customer over the masses.

Do you have a strategy for why you do what you do?

Plans fail without strategies. Strategy says “I’m driving from LA to New York” — planning is the car, the snacks, the route. How “Think Different” rebuilt Apple without naming a single product spec.

You are in control — or, are you?

You decide the product, the placement, the promotion, the price. Or does your customer? They’re giving you input on all four — whether or not you’re hearing it.

Are you genuinely influencing and inspiring people who are like you?

100 people who are already convinced are more easily influenced and inspired than 1,000 who need convincing. Businesses grow because of the 100 — not the 1,000.

The maturation of marketing.

Immature marketing segments by age, geography, income. Mature marketing segments by values, beliefs, and aspirations. Walking Kotler’s stages — and the heart of marketing that never changes.

Why are there so many types of marketing?

Search online and you’ll find hundreds of types of marketing. There are not hundreds. There is marketing — and it’s been the same as long as ideas, commerce, and communities have existed.

Why do people dislike and stereotype sales and those who sell?

Notice the first three letters of con-vince? Stop conning Vince. Influence and inspire — don’t sell.