Are you genuinely influencing and inspiring people who are like you?Marketing is not for the masses. It would be impossible to convince the masses to think like you. It is very possible to find people who do thinkRead More
The maturation of marketing.Seth Godin, in This is Marketing, highlights the primary purpose of marketing is to create change; meaningful, positive change. Throughout history, people and institutions have created change—both positively andRead More
Why are there so many types of marketing?marketing [ mahr-ki-ting ] noun the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.Read More
Why do people dislike and stereotype sales and those who sell?If I say, “car salesmen,” do you picture the same person as when I say, “Walt Disney”? Why not? They both sell. Direct sales aims to convince peopleRead More