Why are there so many types of marketing?

marketing mahr-ki-ting ]


  1. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

source: American Marketing Association Definition

If you search online, you will find hundreds of different types of marketing. Why? Isn’t marketing just marketing? Marketing has been the same for as long as human interaction, the spreading of ideas, problem solving, commerce, and communities have been around. The more technology that exists, the more informed we are, the more connected we become … we tend to complicate and conflate what marketing is and has been.

There are not hundreds of different types of marketing. There is marketing.

There are countless strategies, plans, variables, and more—but, marketing is still marketing.

If you think marketing is a trick, a hack, a game to be won … if you think marketing is finding a way to sell anything to anyone … you’re not going to like what I share.

If you want to learn how marketing is authentic … how marketing spreads ideas and creates change … how marketing adds value to people’s lives … how marketing impacts the world … you’re going to love what I share.

P.S. If that’s you, look forward to more articles exploring marketing, how to identify your customer, how marketing is dynamic and matures over time, why you do what you do, how you do it, and more!