Selected Work
What listening builds.
Our homepage says better marketing listens. This page is the proof. These aren't case studies — they're stories: what we heard, what it changed, and how it ended. We're writing them down as fast as the work allows.
Selected work.
Brand — SaaS, B2B
paskr, Inc.
A construction-software rebrand built for two customers — the contractors who buy the product, and the industry that buys companies.
Teaching — Strategy, Pricing
Corner to Corner
A pricing workshop for first-time business owners — surveyed after every session, rebuilt from the feedback, and invited back season after season.
Hosting — Web Development
Warrior Rising
A veteran-focused nonprofit whose signup problem had outlived everyone who tried to fix it — one small plugin later, they've hosted with us ever since.
Brand — Identity, Web Design
Chapel City Church
A rename and rebrand drawn from the town's own history — the name was waiting in a newspaper from the year their chapel was built.
Partnership — Brand, Web, Advisory
American Hair Loss Council
The hair restoration industry's original council, brought current — modern mark, rebuilt site, and a partnership that's changed shape for three years without breaking.
Brand — Publishing, Ministry
Seedbed
A twelve-year ministry brand renewed rather than replaced — grown from its own roots, rolled out patiently, and embraced by the team that was right to protect it.
Teaching — Executive MBA, Staff & Faculty
Tennessee State University
One staff workshop became a seat as Executive in Residence in the Executive MBA — then the Dean's invitation to teach the faculty themselves. Each room opened the next.
Partnership — Leadership, eCommerce, Brand
SuperSprings International
Twenty years of great products and single-digit margins nobody could explain — until someone counted the ballots the customers had already cast. Revenue doubled, margins tripled.
More stories are in the works.
What's your story?
We'd love to hear it. We'll tell you honestly whether we can help — and where we'd start.